The platform is rolling out a fresh option that allows them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the platform announced that it now features in excess of 1 billion AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a widespread launch. This development comes amid a increase in AI-generated material, driven by new video-generation tools.
The Broader AI Trend
It has been noted that almost 10% of the quickest rising channels on another major platform only show content made by AI. A considerable share of this content is considered “AI slop”, a phrase for inferior, bulk-generated content that is typically absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, including computer-generated images to educational videos, and we aim to provide users the option to increase or decrease of that, according to their own preferences,” said a platform representative.
Scale of AI Content
The platform shared that there are now 1.3 billion videos on its app identified as AI-generated. Overall, more than 100 m pieces of content are uploaded to the app every day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Members will be able to decrease or raise the level of AI content they watch by using the topic control setting in the platform and choosing “AI-generated content”. Additional categories that are already be modified under the tool encompass politics, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines oblige content makers to identify lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be deleted under its user guidelines.
Furthermore, the platform will from now on attach an “AI-made” watermark to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is aimed to deter users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is also introducing a $2m educational fund for professionals and organizations to develop learning resources about using AI responsibly. This initiative will benefit non-profit groups specializing in educating programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, during debate over plans to lay off numerous safety staff in Britain. The company is set to reduce hundreds of positions in its user protection division in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive explained that people-led review would remain essential, but AI can shield workers by filtering out the most graphic content ahead of it has to be seen by people. TikTok reported a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to reliance on its automated systems.
We believe it is crucial to integrate humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to dangerous material as rapidly, which is where a extensive automated help is making a difference process content quickly.”
